About Us
The Capstone Agency is The University of Alabama's student-run public relations firm. Our members are public relations majors and non-majors that are also PRSSA members. We work with student organizations, local businesses and privates parties to better the client's organization both internally and externally. Our services include public relations, communications, advertising, event planning, marketing, crisis management, branding, promotions, fundraising, company management, campaigns, special events and media relations. Contact us for a free consultation. Let us help make your organization or event even more successful. We will take care of the dirty work. Our members are all UA students that are educated in public relations, qualified to handle the responsibilities of the client work and meet the high standards of the Capstone Agency.
For more information, please visit our website www.capstoneagency.org or email us at capstoneagency.ua@gmail.com
Current Clients
The Century Council (2010 - present) - In 2009, The University of Alabama's advertising team placed second in the National Student Advertising Competition with the LessThanUThink campaign, an anti-binge drinking campaign targeting college students. The team developed the campaign for The Century Council (TCC), a nonprofit organization funded by distillers that aims to educate the public about the dangers of drinking and driving, binge drinking and underage drinking. TCC believed the campaign had the potential to successfully reach students about the dangers of binge drinking, and the organization awarded The University of Alabama a $75,000 grant to pilot the campaign on UA's campus. The first phase of the campaign was implemented by The Capstone Agency Fall 2010. The agency has been awarded an additional $110,000 to implement the campaign statewide with a spring break focus. The campaign was a success, as measured by the campaigns evaluation and the local, regional and national awards it earned.
The Student Heath Center Tailgates (2010 - present) - The Capstone Agency is working with the Student Health Center to plan and execute three alcohol-free tailgates for home football games in fall 2011.
The Prescription Drug Abuse Campaign (2010 - present) - The Student Health Center and the SGA wanted the agency to help them develop, plan and execute a campaign on campus targeting prescription drug abuse.
Past Clients
Alabama Public Library Services for The Big Read: Alabama Reads (2009 - 2010) - The Big Read, an initiative of the National Endowment for the Arts, awarded the Alabama Public Libraries a $120,000 grant to encourage residents of Alabama to read Mark Twain's The Adventures of Tom Sawyer between the months of January and April 2010. When the NEA grant was announced in 2008 and it was determined that the Alabama Public Libraries would engage in a statewide Big Read, they began to realize they did not have the public relations expertise and manpower needed to pull off a statewide campaign. It was at that point they contacted The University of Alabama PRSSA Capstone Agency. Nineteen Public Relations students comprised the Big Read Team and worked for nine months to research, design and implement the three-month statewide campaign. At the campaign's completion it had garnered more than $225,000 in publicity value statewide in addition to a strong online presence at www.alabamareads.org
International Student Association: Annual Flava Fest Event
UA Athletics: Senior Tennis Match
Good Shepherd's Project